Whether your HVAC company is new or established, there is always room for growth. Smart strategies, like enhancing customer service and building better promotions, are proven to help HVAC contractors solidify their business.
How Successful HVAC Contractors Build Stronger Companies
1) Be more Customer-Friendly
HVAC contractors must provide exceptional customer service in order to succeed. Since you and your employees will likely spend time working on machinery inside your clients’ homes, you must treat your customers as if they were a member of your family.
If you are a contractor who is based locally, you should make an effort to get to know members of your community. This strategy can increase your brand recognition in the local area. Simple gestures, like sponsoring a little league team or donating to a church fundraiser, can show clients your business cares about its community.
Since many people are unfamiliar with the intricacies of heating, ventilation and air conditioning (HVAC) services, it’s important that you are able to explain your job in understandable terms to your customers. If you can fully educate your customers about the services you are performing, it is more likely they will be satisfied with your services. Also, always train your employees in customer service, because they are the face of your company.
2) Simplify Pricing
Since HVAC services can be costly, potential customers expect pricing models to be easily understandable and transparent. If your pricing structure is confusing, it may discourage customers from doing business with you. Whether you choose a flat-rate or hourly model, strive to be as clear in pricing as possible.
HVAC contractors will eliminate disputes and enjoy a better working relationship with their clients when they take the time to fully explain their pricing structure at the beginning of a job.
3) Promote the Strengths of your Business
You know your business is great, but nobody else will unless you promote your company well. HVAC contractors typically use a mix of advertising, marketing and social media to get the word out about their business.
Today, even small contractors have a website they use to promote their business. A website is the perfect place to detail your experience, areas of expertise and contact information.
Advertising is another popular strategy to boost business. Many successful contractors use direct mail or ads in local newspapers to attract new customers.
If you have a customer base, email marketing is an effective way to keep your clients in the loop about what is happening with your company. Another popular marketing tactic is pay per click advertising, which increases your business’ visibility in search engines, like Google.
Social media strategy is another effective tool for contractors today. Social networks, like Facebook, Twitter and LinkedIn, provide an inexpensive and effective way to put your message in front of a large, engaged audience.
If you include these three tips in your business strategy, your HVAC company will have a much better shot at long-term success.