Goodman Birtcher, the North American subsidiary of the Australian ‘Goodman Group,’ has decided to put down roots in none other than New Jersey (Linden, specifically). Located just 20 miles from downtown Manhattan the company will be in an ideal location to exercise its’ expertise in global property, logistics and business space while also redeveloping an area that had previously been an eyesore for residents and providing the city with a financial spark. With a site of over 143 acres to develop and redevelop, Goodman Birtcher will need all the help they can get, but they’re very well prepared for the monumental redevelopment they are about to conduct.
“I’ve been working with Goodman Birtcher for more than 12 months and am very pleased that such a high quality developer intends to undertake the redevelopment of this site in Linden,” said Linden Mayor Richard Gerbounka, “This redevelopment project will not only serve as an economic benefit to Linden and Union County, but Goodman Birtcher has also proven to be a corporate partner that will work closely with my administration to improve our residents’ quality of life.”
The present site will be converted into a series of five distribution warehouses that will occupy 2.8 million square feet on the property and serve as a major logistics center for the company. Current estimates suggest that the center could cost up to $350 million. A costly endeavor, but as a result of talks between the city government and representatives from Goodman Birtcher the company should receive entitlement approvals that should reduce building costs.
Goodman Birtcher’s CEO, Brandon Birtcher, sounded downright ecstatic about the development. In a recent press release he exclaimed, “We are very pleased to announce the City of Linden’s entitlement approval for this significant redevelopment project in New Jersey, which will be our first in the Northeast. It builds further momentum in the rollout of our $1.4 billion development program, targeting logistics locations across the U.S. at the right time to take advantage of the recovery in U.S. investment demand drivers and the limited supply of class A big box warehouse space.”
The development in Linden is only a small part of the three phase, 15 million square foot development plan that spreads across California, Pennsylvania and New Jersey. But, the logistic center should bring in some necessary private investment for the City of Linden while also providing some degree of job growth.